EVALUATING PRODUCT ATTRIBUTES OF ASUS LAPTOP BY USING IMPORTANCE AND PERFORMANCE ANALYSIS
Abstract: This research was
held in Manado as a developing city in Indonesia. The populations in this
research are all the buyer Asus laptop in Manado with sample size of this
research is 100 respondents. Importance and Performance Analysis were used to
analyze the twelve indicators in this research. The results of this research
show Durability is located in quadrant I “Concentrate Here” (high importance,
low performance), Quality, Convenience, Appropriateness, Good fit, and Easy of
Care are located in quadrant II “Keep up the good work”(high importance, high
performance), Price, Color, Attractiveness and Style are located in quadrant
III “Low Priority”(low importance, low performance), and Fashion and Brand Name
are located in quadrant IV “Possible Overkill”(low importance, high
performance). the company of laptop Asus should be maintain the durability of
battery life so the consumer can used the laptop longer and make more color
options, make the new style of the laptop, and the price of laptop is
affordable so the consumer attracted to buy laptop Asus.
Keywords: product attributes,
asus laptop, importance and performance analysis
Penulis: Kevin Sepang, Linda .
Lambey, Farlane S. Rumokoy
Kode Jurnal: jpmanajemendd170747
