EVALUATING THE INTERNAL CSR USING IMPORTANCE AND PERFORMANCE ANALYSIS (IPA) AT PT. PELABUHAN INDONESIA IV (PERSERO) TERMINAL PETIKEMAS BITUNG
Abstract: Internal Corporate
Social Responsibility has been heavily discussed in the academic research since
the last decade. Despite the development of Internal Corporate Social
Responsibility, focus of Internal Corporate Social Responsibility activities on
employees has remained largely neglected. The aims of this study is to evaluate
and measuring the Internal Corporate Social Responsibility such as Health and
Safety, Human Rights, Training and Education, Work Life Balance, and Workplace
Diversity using importance and performance analysis. The sample size of this
research is 70 employee who work in PT. Pelabuhan Indonesia IV (PERSERO)
Terminal Petikemas Bitung. The results showed that Health and Safety, Human
Rights, and Work Life Balance are placed in Quadrant II (keep up the good
work), while Training and Education and Workplace Diversity are placed in
Quadrant III (low importance and low performance). So, related with the
findings there will be several recommendation to the management of PT.
Pelabuhan Indonesia IV (PERSERO) Terminal Petikemas Bitung.
Keywords: internal CSR,
importance and performance analysis
Penulis: Nadya . Arline, W.J.F
Alfa Tumbuan, Johan R. Tumiwa
Kode Jurnal: jpmanajemendd180267