DEVELOPMENT STRATEGY OF FOOTWEAR SMEs
Abstract: Kabupaten Bogor is a
city which potentialy produce footwear. Data from Bogor Regency Department of
Industry and Trade of year 2011 shows that there are 4.178 enterprises units
which accommodate 15.295 labors and it has currency gyrations Rp5 billion per day.
Ciomas District is one of footwear Small and Medium Enterprises (SMEs atau UKM)
centers located at Bogor Regency.The purposes of this study are: (1) Identify
the footwear SMEs characteristics at Ciomas Bogor Regency; (2) Analyze the
internal and external environment of the UKM at Ciomas Bogor Regency; (3)
Arrange the UKM development strategy at Ciomas Bogor Regency.Purposive sampling
is used for the determination of respondents. Data processing and analysis in
this study conducted by descriptive, quantitative, and qualitative. Matrix
Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), position
strategy, Strengths, weaknesses, Opportunities and Threats (SWOT), and
Analitical Hierarchy Process (AHP) are used to analyze the quantitative data.
IFE matrix score -0,30 and EFE matrix score 0,33. It means that strategic
position of footwear SMEsCiomas at Kuadran III which we can say that footwear
SMEs has big and vast opportunities but also it has weakness. The
priorityalternative strategy for footwear SMEs development are: production
increase, expand market shareand adopt advanced technology.
Keywords: footwear,
development, strategy
Penulis: Revina Devitani
Putri, Musa Hubeis, Muhammad Syamsun
Kode Jurnal: jpmanajemendd170288
