DAMPAK PEMBANGUNAN JALAN LINGKAR AMBARAWA TERHADAP PERKEMBANGAN UKM SERABI NGAMPIN AMBARAWA
Abstract: Construction of new
road network ring, was actually giving an indirect impact on the socio-economic
to the surrounding population. The existence of Ambarawa Ring Road is alleged
to give effect to the business group pancake merchants who are members of the UKM
Mekar Sari.
The method used in this research is qualitative method with
phenomenological approach. Researchers describe the research subjects are
traders pancake incorporated in one business group SME Ngampin Ambarawa village
called Mekar Sari totaling 40 people as actors who are the target of
observation or informants in a study conducted by the researchers. In this
study, the types and sources of data used are primary data and secondary data.
Negative impacts to the ring road is a decrease in turnover of each of
the traders pancake that is because the users prefer to go straight through the
roundabout Ambarawa while the positive impact that arises in the presence of a
ring road, traders are more willing to be creative that is willing to innovate
products with try flavors and display products such as jackfruit, banana and
sow meses cheese. It is intended to draw back buyers. This area actually has
the potential and the need to touch or redirection location lots crossed by
vehicles. They just need a lot of people know that they are still there, and
what they contributed still feasible to provide a sensation with their typical
food when passing on the street Ambarawa.
Keywords: Ring road Ambarawa,
traders Serabi Ngampin.
Penulis: Witjaksono Eko
Hartoto, Tri Rinawati, Rita Meiriyanti, Diana Puspitasari
Kode Jurnal: jpmanajemendd170431
