ANALYSING RELATIONSHIP MARKETING TACTICS AT PT. BANK SULUTGO SIAU
Abstract: Since more
competition in business nowadays, many companies are required to build
long-term profitable relationship with customers and to achieve customer
loyalty. All of company and from every industry tried giving their best to
maintained customers satisfaction. One type of services companies that
important in the business world are banks that has work as a financial
institution and financial intermediary for everyone. There are so many ways and
differences relationship marketing tactics implemented for the customers. This
study analyses the relationship of marketing tactics namely service quality,
communication and price perception in PT. Bank SulutGo Siau. Used qualitative
method, 10 customer were interviewed to collect the data. A semi-structure interview
is used in this research to collect primary data. Result and conclusion showed
that service quality, communication and price perception as became indicators
in this result has positive responses from customers Bank SulutGo Siau.
Keywords: relationship
marketing tactics, service quality, value offers, communication
Penulis: Hana Febrina Ateng,
Frederik G Worang, Johan Tumiwa
Kode Jurnal: jpmanajemendd170845
