Analisis Pengaruh Manajemen Rantai Pasokan terhadap Performa Bisnis (Studi: Pedagang Grosir Tradisional Makanan dan Minuman Ringan Tradisional di Kabupaten Banyumas)
Abstract: In a tight business
competition, supply chain management (SCM) plays a significant role in
supporting business performance. This study aims to analyze the effect of
supply chain management on business performance. Three dimensions of SCM:
relationship with customers, relationship with suppliers, and human capital
were investigated in this study.
Population of this study is traditional snack and soft drink wholesalers
in Kabupaten Banyumas. As many as 125 respondents, who have been in the
business for at least one year, were selected as a sample. Data was analyzed
using Structural Equation Modelling (SEM) and processed applying AMOS 22 as an
analytical tool.
Findings of the study shows that relationship with costumers as well as
with suppliers and human capital have positive and significant effects on
competitive advantage. Likewise, competitive advantage was found to have a
positive and significant effect on business performance.
This study reveals that traditional snack and soft drink wholesalers in
Kabupaten Banyumas might improve their business performance by applying supply
chain management.
Keywords: supply chain
management, competitive advantage, business performance
Penulis: Yanuar Sidik Ramadan,
Amie Kusumawardhani
Kode Jurnal: jpmanajemendd170779
