ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KINERJA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN (ABANKIRENK Semarang)
Abstract: This research
is based upon
the appearance of
competition between creative industry companies to win the market
through accentuating quality that is given by every company within. The purpose
of this research is to figure out the influence of product’s quality, quality
of service, and company performance against customer satisfaction ( Abankirenk
Semarang ).
The result of research variable regarding product’s quality, quality of
service, company performance against customer satisfaction (Y). The value of
adjusted R square is 0,559. So that it can be concluded that the ability of all
independent variables to explain the variation on dependant variable is 55,9%
influential to Y variable. While the rest of 44,1% influential on other factor
that is not explained in the regression model that is obtained.
Keywords: product quality,
service quality , company performance, customer satisfaction
Penulis: Chandra Widi
Sudaryanto, Sri Rahayu Tri Astuti
Kode Jurnal: jpmanajemendd170855
