ANALISIS FAKTOR PEMBENTUK PERSEPSI TERHADAP KEWIRAUSAHAAN
ABSTRACT: This study sought to
determine how students perceive entrepreneurshipas a career and whether they
would want to pursue a careerinentrepreneurship upon completion of school. The
study bore in mind thatfactors have the potential to influence the
students’perception ofentrepreneurship and thus contribute in determining
theirentrepreneurialintentions. As such learning Business Studies andhaving
parentsin selfemployment was viewed as having prior exposure
toentrepreneurship. Datafor this study was obtained by use of a
questionnaireadministered to randomly selected students from STIE Totalwin
Semarang. They were 85respondents whocomprised of both male and female
students. The researchrevealed that majority of students had a
positiveperception of entrepreneurship as a career option. It was alsoobserved
that students whohad parentsin self employment were highlymotivated to go into entrepreneurship
so as to continue in family business.
Keywords: perceptions,
entrepreneurship, business studies
Penulis: Kukuh Mulyanto
Kode Jurnal: jpmanajemendd170405
