Analisis Faktor-Faktor yang Mempengaruhi Kepercayaan Konsumen Serta Implikasinya Terhadap Keputusan Pembelian (Studi kasus pada Go-Ride di Kota Bandung)
Abstract: This research is aim
to analyze the influence of service quality and perceived usefulness against
purchase decision through consumer trust in Go-Ride services especially in
Bandung. Service quality and perceived usefulness become distinctive reason for
consumer in using Go-Ride as an effective means of transportation. The
population used in this research is Go-Ride service user in Bandung. This
research method is using a non-probability sampling technique by purposive
sampling method which the samples used were 151 respondents. Data obtained from
the questionnaire which are processed and analyzed using SEM (Structural
Equation Modeling) through AMOS program. The results showed that Service
Quality and Perceived Usefulness have positive and significant impact on
Consumer Trust. Subsequently the Consumer Trust has positive and significant
impact on the Purchase Decision. In addition, both of independent variables
also have a positive and significant impact on the Purchase Decision Go-Ride
services in Bandung.
Keywords: Service Quality,
Perceived Usefulness, Consumer Trust, Purchasing Decisions
Penulis: Reza Haikal Hakim,
Idris Idris
Kode Jurnal: jpmanajemendd170870
