ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA DISTRIBUTOR MULTILEVEL MARKETING NU SKIN DI SEMARANG
ABSTRACT: Nu Skin Enterprises
is a direct selling America and multilevel marketingcompany that develops and
sells personal care products and dietarysupplements (under the Pharmanex
brand). Issuesthat form the basis of thisresearch is that Nu Skin has not been
included in the 10best MLM dIndonesia by number of members and the members
clarity andwebsite addressbased on MLMStars.net in 2012. The purpose of this
study was to analyzetheeffect of the ability of the sales force, sales training
and orientationaccuracy ofthe customer to the performance of agents multilevel
marketingdistributors of NuSkin in Semarang .
The population in this study is the distributor of Nu Skin multilevel marketing
agency in Semarang with a sample of 35 respondents wasobtained by purposive
sampling technique, the distributor who has joined for3 months and have a
monthly income and the amount of the bonus > Rp.1.000.000. Primary data was
collected through questionnaires andanalyzed with multiple linear regression
analysis .
The results showed that the ability of the sales force and accuracy of salestraining
has a positive effect on the performance of distributors agents. Whilecustomer
orientation negatively affect the performance of distributorsagents.Variable
accuracy of sales training (b2 = 0 , 534) became the largestfactoraffecting the
performance of distributors agents. While the sales force's abilityvariables
(b3 = 0.419) became the lowest factor affecting theperformance ofdistributors
agents .
Keywords : Sales Force
Capability, Accuracy Of Sales Training, Customer Orientation And Performance Of
Distributors
Penulis: Suci Nuryani, Diana
Aqmala
Kode Jurnal: jpmanajemendd170427
