ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA LBB ANTOLOGI SEMARANG
Abstract: The purpose of this
research are to know the factors that influence on LBB ANTOLOGI’s
customer’s satisfaction and analyze the
most dominant factor that influence on LBB ANTOLOGI’s customers’ satisfaction.
Samples that used in this research are 100 amount of respondent and taken using
purposive sampling approach which means taking sampling based on certain
targets, criteria that used is parents who enroll their children for taking
courses, at least one semester, in LBB ANTOLOGI Semarang. Based on the research
result, can be summarized as followed : Independent variable that mostly affect
the dependent variable is promotion variable (0,456), followed by price perception variable (0,359), and
quality service variable (0,168). T test that used to examine the hypothesis
shows that three used variables positively and significantly affect the
dependent variables of customers’ satisfaction. The number that obtained from
adjusted R square is 0,847, shows that 84,7% purchase decision are explained
through price perception variable, service quality and promotion, while another
15,3% is affected by others variables that are not examined in this research.
Keywords: Price Perception,
Service Quality, Promotion, Customer’s Satisfaction
Penulis: Amar Rizki Zaka,
Sutopo
Kode Jurnal: jpmanajemendd170359
