ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA TENAGA PENJUALAN
ABSTRACT: This study examines
the performance of sales force management of publishers of IKAPI members
(Ikatan Penerbit Indonesia) in Central Java over the past two decades.
antecedents to predict salesperson performance and sales effectiveness as a
consequence of salesperson's performance includethe company's strategic
orientation, management control, sales area design,and salesperson performance.
The results showed that all antecedents havea positive and significant effect
on salesperson performance
Keyword: company's strategic
orientation, management control, sales area design, salesperson performance
Penulis: Asepta Hendriyanto
Kode Jurnal: jpmanajemendd170392
