A STUDY OF ENTREPRENEURIAL MARKETING IN SMALL AND MEDIUM ENTERPRISES (SME’S) AT UD. KAMANG WANGKO IN LEILEM
Abstract: In Indonesia, SMEs
have historically been the main player in domestic economic activities,
especially as a large provider of employment opportunities, and hence a
generator of primary or secondary sources of income for many household. The
purpose of this study is to know the various Entrepreneurial Marketing that
applicable for wooden craft and to identify the critical success factor of
wooden craft industry. This research is use qualitative type of research,
interview method to explore the entrepreneurial marketing of small and medium
enterprise in Leilem wooden craft. The population of this research is all
elements that can be respondent about the entrepreneurial marketing of small
and medium enterprise in Leilem wooden craft. Based on the results of the
analysis it was found that Entrepreneurial Marketing in SMEs can increase
revenue, selling, building a good communication with the buyers who increase
the number of the products wooden craft in Leilem. The result from this
research for the company or entrepreneurs and upcoming a new entrepreneurs that
interested in opening a new business of wooden craft, it is crucial for the
owner to understand about the importance of entrepreneurial marketing.
Keywords: entrepreneurial
marketing, smes, wooden craft
Penulis: Windrista Sengkey,
James D.D Massie, Ferdinand . Tumewu
Kode Jurnal: jpmanajemendd180234
