A QUALITATIVE STUDY OF TRUST AND PERCEIVED RISK OF ONLINE SHOPPING IN MANADO
Abstact: Internet growth has a
positive impact for business world. With the increase of online retailers on
internet world, online shopping becomes popular. The purpose of this research
is to analyze the trust issues and perceived risk of online shopping in Manado.
This research used a descriptive study method was conducted qualitatively
through in-depth interview with 10 respondent’s online shoppers in Manado. All
the data and information gathered was analyzed using tri-angulations which data
were gathered from the interview with difference informants, different place of
observation, and review from several literatures of various researchers. The
result of this research is trust and perceived risk affect online shopping, the
higher consumer confidence against an existing site online will make them will
often do online shopping, the smaller the risk though by consumers then the
greater their decision to make a purchase online. So the online store must
provide good service so that consumers continue to believe and will not feel
aggrieved when shopping online.
Keywords: trust, perceived
risk, online shopping
Penulis: Elisa Tamatompol,
Sifrid S. Pangemanan, Merinda Pandowo
Kode Jurnal: jpmanajemendd170853
