DEVELOPMENT OF TRANSACTIONAL COMMUNICATION MODEL FOR MIDWIFE AND POSTPARTUM MOTHER ON EXCLUSIVE BREASTFEEDING
ABSTRACT: Exclusive
breastfeeding has become a major issue in Surabaya because the number of
exclusive breastfeeding coverage are less than 80% which is below the national
target. The purpose of this study was to develop a transactional communication
model based on management between midwife and postpartum mother on exclusive
breastfeeding. Method. The design used in this study was cross-sectional with
175 postpartum mothers in public health center Surabaya as the samples that
recruited by purposive sampling. Questionnaires were used as instrument and
data were analyzed by using descriptive statistical test and Partial Least
Square (PLS). Result. The result showed that predisposing factors and enabling
factors were able to improve the practice of exclusive breastfeeding directly
or indirectly by transactional communication with t-table (>1.96). However,
reinforcing factors could not directly improve the practice of exclusive
breastfeeding. This study indicates that practice of exclusive breastfeeding
could be improved with transactional communication based on human interaction
theory. Discussion and conclusion. The implementation of transactional
communication between midwife and mother would be able to optimize the
predisposing factors, enabling factors, and reinforcing factors on the practice
of exclusive breastfeeding.
KEYWORDS: transactional
communication, practice of exclusive breast feeding
Author: Rekawati
Susilaningrum, Sri Utami, Susilorini Susilorini
Journal Code: jpkesmasgg170033
