Basis for Development of Business Strategic Plan Primary Health Care with Local Public Service Entity Status in Gianyar District
Abstract: Primary health care
as Local Public Service Entity needs to make the right business strategic plan.
Arranging business plan needs to pay attention to its competitors operating
around its working area. This study aimed to determine internal and external
environmental factors in Ubud 1 and Tegallalang 1 Primary Health Care and
develop model of business strategic plan development in both primary health cares
with Local Public Service Entity status. This study was descriptive explorative
conducted in 2014. Data were collected through questionnaires, and
documentation study. Samples were determined purposively or taken
non-proportionally, consisting of Ubud 1 and Tegallalang 1 Primary Health Care
heads and staff. Data were analyzed by descriptive quantitative analysis.
Results of internal and external factor analysis in both primary health cares
showed similar findings. Most indicators of internal variable were strength,
only quantities of medical and non-medical workers were the weaknesses in
program development. Meanwhile, external factor analysis showed that most
indicators of external variable were opportunities and it was only people’s
lifestyle toward environment as the threat in program development. In
conclusion, the development strategic position in Ubud 1 Tegallalang 1 was
growth strategy.
Keywords: Business strategic
plan; primary health care with Local Public Service Entity status; SWOT
analysis
Author: Putu Ayu Indrayathi,
Luh Putu Sinthya Ulandari
Journal Code: jpkesmasgg160022
