Paparan iklan televisi terhadap pemilihan makanan dan asupan energi pada anak
Abstract: Obesity in school
children is the problem of world epidemics of which its prevalence increases sharply.
Food marketing through television is presumed to be one of the causing factors.
Objective: To find out whether exposure to food and beverage ads through
television influenced food choice and intake in children and whether its effect
varied in different nutrition status.
Method: The study was an experiment involving 2 experiment groups. The
first group was exposed to film with food and beverage ads; the second with ads
excluding foods and beverages. The children were given 8 advertised foods and drinks
and 4 natural foods. The assessment was then made on energy intake and food
choice. The population of the study was elementary school children at
Yogyakarta Municipality and samples were selected through multi-stage random
sampling. Data were analyzed descriptively and through correlation analysis.
Results: Children exposed to food and beverage television ads had higher
energy intake (262.7±99.7 kcal) from those on ads than children not exposed to
ads (233.7±103.3 kcal), and chose more from those on ads (4.7±1.7) than
children not exposed to ads (4.2±1.7). Children with normal nutrition status
were influenced more by food and beverage television ads than children with
over nourished and undernourished nutrition status.
Conclusion: Exposure to food and beverage television ads influenced food
choice and energy intake in children.
Keywords: television ads; food
choice; energy intake
Penulis: Yovita Puri Subardjo
Kode Jurnal: jpkesmasdd130691
