STRATEGI PENGEMBANGAN AGRIBISNIS AYAM RAS PETELUR PADA CV. BINTANI POULTRY SHOP KENDARI
Abstract: The research was
conducted to analyze and identify supporting and inhibiting factors, arranging
layer farm agribusiness development strategy on CV Bintani Poultry Shop
Kendari. This research was held on 2012. The research variables were (a) layer
farm business characteristic and (b) strength, weakness, threat, and
opportunity. The agribusiness
development strategy aspect analysis was using SWOT and QSPM analysis. Research
result showed that production capacity increasing strategy and quality increasing
and worker quantity were scored 6,146, and 5,375 respectively. Meanwhile technology application on layer
farming practice and others livestock business development were scored 5,303
and 4,220 respectively.
Key words: Agribusiness, Layer
Farm, Development Strategy
Penulis: Musram Abadi, Sitti
Aida Taridala, La Ode Nafiu
Kode Jurnal: jppeternakandd160359
