Pengaruh Karakteristik Psikografi terhadap Prestasi Kerja Anak Kandang pada Perusahaan Peternakan Ayam Broiler Skala Menengah di Kecamatan Tempel
Abstrak: This study aimed to
determine the effect of psychographic characteristics toward the job achievment
of poultrymen at medium scale broiler company in the Tempel District. The
respondent was determined by judgement method. The number respondents were
about 30 poultrymen whose at least 1 year experience to work. The measurement
of psychographic characteristics consists motivation to achieve, perseption of
work level and perception of salary based on Likert scale. The achievement of
poultrymen were measured by the feed convertion ratio and the mortality of
broilers kept by poultrymen. The analysis of psychographic characteristics
influence toward job achievement was binomial logistic regression analysis. The
results showed that poultrymen had high achievement motivation at 66.67%,
middle motivation 30%, low motivation 3.33%. The poultrymen perception about
job status, that were about 50% for high and 50% for low level. They also had
perception about fair wages that is about 64% and 36 for unfair wages. The
poultrymen job achievement were about 66.67% for high level and 33.33% for low
level. There was significantly(P≤0,05) between psychographic characteristics with
the job achievement of poultrymen. The conclusion of this research were the
higher psychographic characteristics these consist of motivation to achieve,
perception of work level and perception of salary tended to have of high
achievement of poultrymen.
Kata kunci: anak kandang, ayam broiler, prestasi kerja, karakteristik
psikografi
Penulis: S Andarwati, T
Haryadi, L E Noviani
Kode Jurnal: jppeternakandd140402
