JAMU MADURA : EKSISTENSI, EKSPEKTASI DAN REALITAS PENGEMBANGANNYA DALAM PERSPEKTIF PRODUSEN DAN KONSUMEN
Abstract: Madura Island has a
reputation as one of the herbs that have been tested by the National empirical
use. Jamu Madura has tremendous potential as a non-food and agri products have
a heritage and cultural identity that should always be preserved. The purpose
of this study was to analyze the existence, expectation and reality Jamu Madura
development from the perspective of producers and consumers. Type a descriptive
study with qualitative methods. Location of study include Sumenep, Pamekasan
and Sampang. The experiment was conducted in January to June 2013. Analysis of
the data using interactive model.
Existence of Jamu Madura is still running and is predicted to achieve an
increase in line with the persistence of the production at the producer level
and at the level of consumer purchases. Jamu Madura types can be classified
into 3 types namely (a) the herbal treatment for women; (b) Herb married
couples (couples) and (c) medicinal couples and illness (complete). Marketing
Herbalist has spread on the island of Madura Madura, big cities such as
Jakarta, Surabaya, Malang, Jawa also reaches beyond even to foreign countries.
Expectations of producers and consumers Jamu Madura. Herbal medicine as a
cultural heritage that should be preserved and developed. Jamu Madura effort is
still to be developed with the production of herbal medicine, the benefits
received by producers and sales are still running. Belief according to both
producer and consumer perspectives on Jamu Jamu Madura Madura that can heal
even though the process is slow but it is not detrimental to health. Jamu
Madura proven efficacy perceived by consumers. Jamu Madura reality development
consists of efforts include the development of raw materials, product
diversification, development, marketing, packaging improvement, human resource
development (HRD) research and development. Relevant stakeholders such as the
Association of herbal medicine, community leaders, banking, cooperatives and
producers need to be aware kompetitior
Keywords: Jamu Madura,
Existence, Expectations, Reality Development
Penulis: Selvia Nurlaila
Kode Jurnal: jppeternakandd130386
