Analisis Tingkat Kepentingan dan Kinerja Atribut-atribut Daging Sapi Bali yang Beredar di Kota Kupang Provinsi Nusa Tenggara Timur
Abstrak: The objective was to
understand the attributes considered by consumer when deciding to purchase the
beef cattle in Kupang, East Nusa Tenggara. As much as 150 respondents were
determined using the Accidental Sampling method. There were 100 respondents of
final consumer and 50 respondents of business consumer (30 restaurants
respondent and 20 hotels respondent). Consumer satisfaction data was analyzed
by IPA (Importance Performance Analysis). The Result of Analysis indicates that
four indicators, such as product, price, place/distribution, and promotion,
were remaining in the quadrant 2 (high performance and importance). The
indicator of product had the highest performance and importance compared to
price, place/distribution and promotion. the attributes considered by the beef
consumer at Kupang City were: a) attributes of product such as lipid content,
aroma, texture, package, cutting tidiness, weight size and meat part; b)
attributes of price such as price rate, payment method and price discount; c)
attributes of place/distribution such as distance, order timing, supply
continuity, sale location and storage method; and d) attributes of promotion
such as good relationship and direct marketing.
Key words: beef cattle
attributes, beef cattle consumers, importance performance analysis
Penulis: C R V. Tafuli, B
Hartono, B A Nugroho
Kode Jurnal: jppeternakandd130393
