Analisis Faktor Kendala dalam PengajuanSertifikat Halal. (Studi Kasus: Pelaku Usaha Mikro, Kecil dan Menengah Makanan Beku diJabodetabek)
Abstract: Indonesia with high
Muslim community is potential market for halal products. High percentage of
Small Medium Enterprises make it as driver of commerce in Indonesia, but the
fact those enterprises cannot submit halal certificate makes this research
conducted to identify enterprises characteristic, analyze the constraints and
formulate strategies in halal certificate submission. Information extracted
from 30 frozen food enterprises in Jakarta, Bogor, Depok, Tangerang dan Bekasi
and 10 experts in the field related with convenience and purposive sampling are
enterprises educational background, business period, earnings, and industrial
facilities including the machines used, how many are unlicensed industrial,
marketing authorization, and halal certificate. The determination of
alternative uses analytical hierarchy process with the help of Expert Choice
2003. Results showed that enterprises are micros that do not have proper
production facility and using simple technology. Marketing authorizationis
obstacle in halal certificates submission. Improving the competitiveness
(0.575) with assistance (0.321) from Badan Pengawas Obat dan Makanan (0.484) is
the main priority. Factors the most influenceare production facility (0.572),
raw material (0.233), attitude of enterprises (0.838) and legality (0.432). The
best alternative strategies recommended are fostering Good Production (0.343),
Bureaucratic of marketing authorization accelerated and simplified (0.169) and
intense coaching (0.153).
Keywords: Small Medium
Enterprises; marketing authorization; frozen food; halal certificate
Penulis: T. Maryati, R.
Syarief, R. Hasbullah
Kode Jurnal: jppeternakandd160434
