Proses Penjualan Ikan di Desa Tanjung Medang Kecamatan Rangsang Kabupaten Kepulauan Meranti, Provinsi Riau
ABSTRACT: This study was
conducted in October 2013. The aimed of this research to determined how the
marketing constraints processed fish, comparing the costrequired by each
institution marketing of processed fish, and know the marketing margin and
marketing processe fish, known the big profit margin earned by the traderson
the marketing of processed fish in the village of Tanjung Medang. The method
used in this study is the method of survey respondents by the number offish
processors and the number of 12 people who work astradersa mounted to 5
people. Marketing costs were influenced
by the distance of the village of Tanjung Medang to destination marketing, was
further influenced by theamount of fish taken orpurchased more and more fish
were purchased then its fixed costs will be greater as well. The total cost of
marketing every different marketing agency that was highest on the total
marketing cost collector was equal to four Rp 50.428.332/month , because these
carry traders into four Regions of processed fish to Bengkalis so much so that
the greater the total cost was found , while the lowest total cost of marketing
was the first collector Rp 39.128.332/month with total revenues, and the value
of marketing margins in the village of Tanjung Medang very different, for the
highest value of marketing margins in the second collector as much as 68.9 %
with the type of fish Lomek processed, while the lowest marketing margin on the
first collector as much as 35.9 % with the type of fish processed chicken
feathers and marketing agencies value the highest profit margin obtained by the
two traders to profit margins Rp 8.979/kg value to the marketing area of
Malaysia, while the profit margin for the lowest value obtained by the first
traders to profit margin value of Rp 2.255/kg to Tanjung Balai Karimun
marketing area.
Keywords: Processed fish
Lomek, Quill, Marketing, Marketing Margin, Fisherman Share.
Penulis: Derry Agustian, Eni
Yulinda, Firman Nugroho
Kode Jurnal: jpperikanandd150767
