STRATEGI DAN PROGRAM PENGUATAN DAYA SAING BARANG KAYU DAN HASIL HUTAN DI KOTA TARAKAN
ABSTRACT: Products of small
and medium industries (SMI) that classified in wood goods and forest products
in Tarakan have high competitiveness ability. The aims of this study were to
design strategies and programs to strengthen the competitiveness ability of
wood goods and forest products in Tarakan, North Kalimantan Province. The
research was held from September until Desember 2015. This research collected
primary and secondary data. The Strengths, Weakness, Opportunities, and Threats
(SWOT) analysis was used to analysis the data. The competitiveness ability of
wood goods and forest products in Tarakan has position in aggressive kuadran.
Strategies to strengthen the competitiveness ability of wood goods and forest
products are the increase of SMI ability to have raw materials, capital,
production and financial managements, marketing, and assisting access. Programs
to strengthen the competitiveness ability of wood goods and forest products are
program to increase the supply of forest products both timber and non timber,
program to increase the access of financial institution and the assist of
production and business managements, and program to develop the national and
international markets of SMI products.
Keywords: Forest products,
program, strategy, Tarakan, wood goods
Penulis: Karmini
Kode Jurnal: jpkehutanandd170205
