Sistem Pemasaran Gula Semut Kelompok Tani Hutan (KTH) Buhung Lali Pada Hutan Kemasyarakatan (HKm) Bangkeng Bukit di Desa Bukit Harapan Kecamatan Gantarang, Kabupaten Bulukumba
Abstract: Palm sugar is one of
the potential products of Non-Timber Forest Products (NTFPs) that can
contribute to increasing farmers' income and welfare, especially for
communities around the forest. This study aims to identify marketing system of
palm sugar at Community-based Forest in Bulukumba Regency. This research
applied interview, observation, and study-literature methods. The samples
selected by purposive sampling were the farmers in the Bangkeng HKm Bukit
Harapan village and the traders of the palm sugar in Makassar. Then, from these
samples, the market margin, the farmer share and the profit of trade agencies
were descriptively and quantitative analyses. The results show that there are
three marketing channels of the palm sugar trade in Bukit Harapan village i.e
farmers directly to costumers, farmers to retailers to customers, and from
farmers to the whole seller to customers. In the first channel, farmers to
customers, there are the market distortions like monopoly, transaction cost,
externalization, and public goods. In the second channel, farmers to retailers
to customers, the market distortions found in this path are oligopoly and
externalization. In the last channel, the market distortions are monopsony and
transaction cost. Based on the analysis, it is found that the highest the market
margin and the most profitable lines are the first and the third lines with the
profit to 100% because the higher the value of farmer share, the better and
more efficient the market performance
Keywords: farmer share;
marketing channel; market distortion; market margin; palm sugar
Penulis: Anna Cristine Mokuna,
Makkarennu, Ridwan
Kode Jurnal: jpkehutanandd170256
