KINERJA DAN STRATEGI PENGEMBANGAN PRIMKOPTI KABUPATEN PESAWARAN PROVINSI LAMPUNG
Abstract: This research aims
to analyze cooperative performance as business entities, cooperative’s
contribution towards development, the non economic advantage of cooperative
(satisfied) for members, and development strategy of cooperative. This research was taken at Primkopti in
Pesawaran District, Lampung Province which has been chosen purposively. Data of this research was collected in
Desember 2016. This research uses a case
study method. Total respondents were 54
members of cooperative to answer the third destination. Respondents were taken
by simple random sampling method. The
data analysis method used was quantitave descriptive analysis, contribution
analysis toward development, customer satisfaction index analysis and SWOT
analysis. The results of this research
showed that business entities performance of Primkopti included into less
qualified category. Primkopti has less
contributed towards the development of Pesawaran District. Primkopti’s members satisfaction levels was
70,57 percent, it meant that the members of Primkopti felt satisfied by the
performance of the services provided by Primkopti. Tthe priority strategic of Primkopti are
using Primkopti’s financial and capital to collaboration with soybean
suppliers, optimizes high community demand of Primkopti’s product (soybean
breaker) to increase revenue and resolve soybean’s continuous distribution,
using the cheap soybean breaker product prices to dominating the market and
competing with competitors.
Penulis: Rini Mega Putri, Dyah
Aring Hepiana Lestari, Wuryaningsih Dwi Sayekti
Kode Jurnal: jppertaniandd170612
