KERAGAAN AGROINDUSTRI TEMPE ANGGOTA PRIMKOPTI KABUPATEN PESAWARAN
Abstract: The purpose of this
research are to find out: the procurement process of raw materials to meet the
six components (precise on time, place, quality, quantity, type, and price),
the income and added value of tempeh agroindustry, the marketing mix in the
marketing activities of tempeh product, and the supporting services’s role to
tempeh agroindustry. This research is a
survey method conducted at purposively
chosen Primkopti in Pesawaran District by consideration that Primkopti
was active in business unit and annual member meetings. The total respondents were 52 respondents
selected by random and data were collected in November – Desember 2016. The data were analyzed using qualitative
descriptive analysis and quantitative descriptive analysis. The results showed that the raw material
procurement at the tempeh agroindustry did not meet components of time, place,
type, quality, quantity, and price. The
income based on total cost per month at tempeh agroindustry was
Rp634,831.56. Tempeh Agroindustry was
viable because it had possitive added value and favorable for its R/C value was more than one. Tempeh agroindustry marketing strategy
already used marketing mix (product, price, place, promotion). The marketing chain consisted of two tracts
which were, manufacturers to consumers and manufacturers to merchant then to
consumers. The marketing system at
tempeh agroindustry was not efficient because the profit margin ratio did not
spread evenly. The support services at
tempeh agroindustry were information and communication technology,
transportation, and market.
Penulis: Tiara Shinta Anggraeni,
Dyah Aring Hepiana Lestari, Yaktiworo Indriani
Kode Jurnal: jppertaniandd170628