KAJIAN PENGEMBANGAN STRATEGI POTENSIAL INDUSTRI TEPUNG TAPIOKA RAKYAT (ITTARA) DI KABUPATEN LAMPUNG TIMUR
ABSTRACT: The objective of
this research was to find out the weakness and the strength of ITTARA located
in East Lampung, as a basis to develop the potential strategy of ITTARA so that it could be sustainable and
economically improved. Analysis methods used were the SWOT analysis (strength,
weakness, opportunity, and threat) and Analytical Hierarchy Process (AHP),
while the potential strategy concept was
adapted from existing ITTARA conditions. The SWOT analysis showed that there
was weakness aspect that dominated the strength aspect in internal factor of ITTARA,
nevertheles there was opportunity from external factor that could be optimized.
These strategies should be developed were diversifying final product,
conducting side business of by product, and improving technology use, as well
as efficiency of production cost. These
business strategy improvements were then analyzed using AHP to choose one
strategy by using criteria of market potential, production cost, product added
value, technology and competitor. The result showed the most potential to be
developed was improving tehcnology use by conducting the two times milling
tapioca production.
Keywords: AHP, ITTARA, SWOT
analysis, two times milling
Penulis: Muhadi
Kode Jurnal: jppertaniandd170745
