ANALISIS USAHATANI DAN EFISIENSI PEMASARAN KOPI (Coffea sp) DI KECAMATAN PULAU PANGGUNG KABUPATEN TANGGAMUS
Abstract: This research aims
to know the coffee farming, the formation process of coffee prices at farmer
level, the coffee marketing channels, and marketing efficiency of coffee in
Pulau Panggung subdistrict of Tanggamus Regency. This research was conducted in Gunung Megang
village and Sri Mengantin village by involving 66 coffee farmers and following
the flow of marketing, namely traders and trade collectors. Data analysis
methods used in this research are a qualitative descriptive analysis and
quantitative descriptive analysis including business farming (R/C ratio) and
the S-C-P (Structure, Conduct, dan Perfomance) to analyze the organization of
the market. The results showed that R/C ratio of >1, meaning that the farming of coffee was worthy
to be cultivated and gave benefit.
Farmers did not apply hedging system for their products. The coffee
marketing channels in Pulau Panggung sub district of Tanggamus regency was as
the following: farmers – large trader merchants– collectors – exporters. The marketing of coffee in Pulau Panggung sub
district of Tanggamus Regency was not efficient, although the producer share
reached more than 80%, the ratio of
profit margin (RPM) on every marketing institution did not spread evenly.
Penulis: Ova Lestari, Ali
Ibrahim Hasyim, Eka Kasymir
Kode Jurnal: jppertaniandd170607
