ANALISIS STRATEGI PENGEMBANGAN INDUSTRI JAMU TRADISIONAL DI KABUPATEN BANGKALAN - MADURA
ABSTRACT: Data of Disperindag
Bangkalan Regency (2015), shows that Bangkalan Regency has 20 herbal medicine
industries. After doing research survey there are some herbal medicine
industries that have been inactive, so that this research is conducted to find
out alternative strategy that can be used as an effort to develop herbal
medicine industry in Bangkalan Regency. This research used analysis of internal
environment (IFE) and external (EFE), External-internal matrix (IE), SWOT and
QSPM matrix (Quantitative Strategic Planning Matrix). There are 16 internal
factors and 11 external factors. As for alternative strategy there are 5
alternatives obtained from SWOT matrix and IE matrix. In the QSPM matrix, the
priority of strategy is 1. Maintain and improve product quality, 2. Increase
promotional activities and expand the marketing area,3. Improving relationships
with government and other agencies, 4. Maintain company image, and 5. Develop
cooperation with other industries outside the region
Penulis: Risa Dewi Munica,
Millatul Ulya, Muhammad Fakhry
Kode Jurnal: jppertaniandd170560
