ANALISIS SIKAP PETANI KELAPA SAWIT TERHADAP PEDAGANG PENGUMPUL DI KECAMATAN SUNGAI APIT KABUPATEN SIAK
Abstract: This research was
carried out in Sungai Apit subdistrict Siak regency. In general, the society in
Sungai Apit working on palm sector where in the farming and marketing farmers
sell their products to the collector. The objective of this research was to
analyze of palm farmers’ attitude towards merchant collector in Sungai Apit, to
analyze the level of confidence and level of important palm farmers’ attribute
toward of merchant collector in Sungai Apit. The method of research that used
was survey method and the sample was used simple random sampling. Palm farmer
was sold to merchant collector then merchant collector was sold to big merchant
and after that big merchant was sold to factory. The method of analysis data
was used multiatribut Fishbein attitude analysismodel, and analysis of
Cartesian diagram. The results of this research showed that the attitude of
farmers toward merchant collector as much as 128.77 including of good
measurement category that is with the value of scale 106,99–142,64. The
attributes pay cash, give a loan, keeping agreements / promises, fast service
and good wassuperiority attribute and should maintainedby merchant collector.
Attribute pay cash was the highest dominant attribute from the level of
confidence and the level of important.
Penulis: Dwi Alisa Agustina, Eliza,
Shorea Khaswarina
Kode Jurnal: jppertaniandd170333
