Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile
Abstract: In-App Purchase or
payment system based on application is one of promising revenue model in mobile
application for application developers or marketers. However, in-app purchase
is placed in the lowest rate compared to other model. This paper attempts to
present the analysis of in-app purchase adoption viewed from the user behavior
of mobile application as consumers. This study is conducted by combining the
unified theory of acceptance and use of technology approach that was developed
(UTAUT2) with involving perceived security aspect. The result shows that the
habit of potential users, information security assurance, and hedonic
motivations of potential users are the main supporting factors in adopting
in-app purchase. Those factors can be admitted as a reference in developing
mobile application, in order to make in-app purchase can be accepted and used
by potential users of mobile application.
Penulis: Yhony Agus Setya
Mahendra, Wing Wahyu Winarno, P. Insap Santosa
Kode Jurnal: jptlisetrodd170476
