INTERNATIONALIZATION OF INDONESIAN AGRIBUSINESS: FOSTERING AGRIPRENEURS BY LEVERAGING FOOD QUALITY MANAGEMENT
ABSTRACTS: Food quality is
becoming central issue for agribusiness actors as well as globalization and consumers’
concern about food safety and food standards’ rule. Thus, it is important foragripreneurs
to manage their food quality to meet the consumer demand and to gain
sustainable competitive advantage in the global food market. Based on
literature review, this paper discusses the important of food quality
management for Indonesian agripreneurs to develop a competitive position and
expand their produce to global market. It is proposed that the necessary
condition for fostering agripreneurs into global market is through the
implementation food chain management.
Penulis: Suprehatin
Kode Jurnal: jppertaniandd090128
