IDENTIFIKASI PERSYARATAN PELANGGAN TERHADAP PRODUK TAHU
ABSTRACT: Tofuindustriesmust
producea qualified tofuthat can meetcustomersatisfactionto surviveintoday's
businesscompetition. Therefore, itshould be identifiedof customer
requirementsand the level ofpriorityfortofuproducts, so thattofu industriescan
producetofuin line withcustomer expectations. This study aimed toidentify
thecustomer requirements to the tofu productanddetermineprioritiesof
customerrequirements. Results showed that8 (eight) requirements of
customersintofuproductsthattaste,smell, texture, color, nutritional content,
product safety, shelf life, and price. The most important attributewas3
thatsmell, textureand product safety. Whilethe otherfive attributes'important'
to be filledtofuproducers. The results ofthis research canbe
continuedtodeveloptechnicalresponsesfortofuindustriestomeetcustomersatisfaction
Penulis: Millatul Ulya
Kode Jurnal: jppertaniandd120438
