ANALISIS USAHA DAN STRATEGI PENGEMBANGAN TERNAK KALKUN MITRA ALAM KABUPATEN PRINGSEWU PROVINSI LAMPUNG
Abstract: This research aims
to analyze business activities and strategic development of Mitra Alam turkey
farming Pringsewu Districtof Lampung Province. This research method is a case
study, using descriptive data analysis by applying the formulation of economic evaluations
which arerevenue, Break Even Point (BEP), R/C ratio and SWOT analysis. These
results indicate that turkey farm of Mitra Alam is potential to be developed.
The position of Mitra Alamturkey farm is in quadrant II which belongs to
diversification area. The priorities strategic for Mitra Alamturkey farm are
development of quality product by following the coach and business training to
develop turkey breeding in other places, using advanced technologies to
increase the quality and quantity according to the preference of people on
consumeing high nutritious product, hire a professional animal husbandry to
keep the quality, so people know the benefits of
Penulis: Adelia Rizky, Dwi
Haryono, Eka Kasymir
Kode Jurnal: jppertaniandd160879
