Utilization of Near Field Communication Technology for Loyalty Management
Abstract: Near Field
Communication (NFC) is one of wireless technology developed at this time. We
can use a mobile phone to do many transactions with NFC. Mobile developments have
created to provide convenience for users in all aspects. However, at this time
the function of NFC just limited for payment and micropayment. Beside it, there
are assets that support to increase sales with attention of loyality management
system. In this system, discounts or prizes are given based on data mining for
every transaction customers. This loyalty management has three concepts. Those
are Frequency, Recency and Quantity (FRQ). The goals are minimizing the cost,
making purchase process faster, and managing data obtained through the NFC
technology more simple. The result of this paper is the procedure to use data
mining of NFC for loyalty management and designing system using Unified
Modeling Language approach.
Author: Ferina Ferdianti,
Yusuf Triyuswoyo, Dewi Agushinta R.
Journal Code: jptkomputergg130092
