Penerapan Teknologi Augmented Reality sebagai Sarana Promosi Produk Sarana Sejahtera Wilson’s Of- fice Chairs Berbasis Android
Abstract: Nowadays, business
competitions become much fiercer, whether it be small, medium, or large
business. It even makes many enterpreuners go out of business because they took
the wrong step facing the fierce competition. A precise strategy is needed to
face the competition, such as knowing the location of the costumers,knowing the
needs of the costumers, utilizing the surroundings, utilizing technologies,
etc. Simple selling products such as adding pictures of the produts in
brochures is considered less interesting for costumers. By utilizing Augmented
Reality technology for product presentation, businessmen are expected to
present more interesting products promotion to the costumer and achieve higher
sale value. The application of Augmented Reality technology for promoting
products is built by SDLC (Software Development Life Cycle) method consist of
Concepting, Desaigning, Collecting Materials, Making, Examination, and
Distribution steps. The Examination steps uses Black-Box Testing method that
consists of Application Functionality test, Lighting Intensity test, Angle and
Length of The Camera from the marker. Based on the examination and analysis results
towards the built application, it is concluded that application utilization can
be a product advertising in the form of Personal Selling. Light intensity
affects camera’s perception on Marker’s ID. In the 90 ̊ angle, the detection is
nonoptimal because system can’t perceive the marker ID completely.
Functionally, all buttons are functioning well and all the pages are openable.
Penulis: Rachel Chrysilla
Tijono, R. Rizal Isnanto, Kurniawan Teguh Martono
Kode Jurnal: jptkomputerdd150371