ANALISIS KEPUASAN PELANGGAN TERHADAP PEMANFAATAN FACEBOOK COMMERCE MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA)
Abstrak: The Model of Electronic
commerce or better known as e-commerce increasingly in demand by the public at
large. This electronic transaction model was born because of the globalization
of information technology in the economic field. The ease of doing transactions
without having to go directly to producers who sell an item makes the
widespread of electronic trading activities. Social network is one of the
electronic commerce media that currently has many users. This research has
purpose to analyze customer satisfaction to utilize facebook Commerce using
Method of Importance Performance Analysis (IPA). The result of this research is
expected to provide empirical evidence about factors influencing customer
satisfaction and facebook commerce user in conducting online transactions. In
addition, the test results are also expected to provide insert for improvement
for the manager or owner of e-commerce on facebook in order to be more trusted
so as to increase online sales made.
Keywords: Customer
Satisfaction, Facebook Commerce, Online Transaction, Importance Performance
Analysis (IPA)
Penulis: Vivi Sahfitri
Kode Jurnal: jptkomputerdd170285