Perancangan Model Data Flow Diagram Untuk Mengukur Kualitas Website Menggunakan Webqual 4.0
Abstrak: The more competition
the e-commerce company and the development of technology company in Indonesia,
website of Zalora Indonesia traffic rank declining. Measuring the quality of
website by using WebQual 4.0 will help manage the web to be able to adjust the quality
of the web with user perception. The
research aims to make design of Data Flow Diagram model to measure website
quality using WebQual 4.0 based on user satisfaction variable. A case study was
conducted on the Zalora Indonesia website. Data Flow model is used to make
design of system model recommendation, while WebQual 4.0 method is used to
measure website quality to user satisfaction. The research data using primary
data in the form of questionnaires involving 384 respondents in the city of
Bandung who had transacted on the website Zalora Indonesia. Data analysis
technique applies descriptive analysis. Based on the research result on the
quality of the website Zalora Indonesia, simultaneous positive and significant
impact on user satisfaction Zalora Indonesia website. t test result showed that
three variables partially have a posotive impact on user satisfaction Zalora
Indonesia website is usability quality, information quality and service
interaction quality, with Information quality variable has largest impact.
Therefore, the modeling system using the Context Diagram-Data Flow Diagram
focused on information quality variable.
Penulis: Karina Hapsari, Yudi
Priyadi
Kode Jurnal: jptinformatikadd170117
