ANALISIS DAN PERANCANGAN SISTEM INFORMASI PEMASARAN PADA PT. BAHTERA GLOBAL SOLUSI
Abstract: PT. Bahtera Global
Solusi is a company engaged in providing IT services and product sales. IT
products in the form of audio-visual products, computer, network solutions,
security products, software telecommunications products and other office
supplies. Marketing is one of the main factors that may affect the interests of
the customer. Good marketing system and the righttarget, increases the
purchasing power of customers and customer loyalty to the company. Therefore,
it can increase profits for the company.Currently, the company still has
obstacles in the marketing process. To market its products, the company must
have the right marketing strategy toachieve the objectives of the company. In
this case the company does not have a means ofdetermining the marketing
strategy is based on four criteria, ie based on place, price, product andpromotion.From
the above problems, the company wants to create a Marketing InformationSystem.
Marketing information system based 4p ie, place, price, promotion, and product
needed to address marketing problems occurred at the company. The initial stage
of the design of information systems in the form of information system design
can be used as a cornerstone in building a marketing information system
Penulis: Falerianus Hendratno
Suparman
Kode Jurnal: jptinformatikadd160703
