The relationship among customer demand, competitive strategy and manufacturing system functional objectives
Abstract: To ascertain the
relationship between the operation system function goal decision making and
customer demand and competition strategy, can better discover and integrate all
available resources (including important capital resources) to achieve business
opportunities, the establishment of sustainable competitive ability. Because,
to achieve business development lead policymakers take great uncertainty, which
led to the investment behavior required for the operational activities of
resources also bear the enormous risks.
Design/methodology/approach: Through principal component analysis on the
data collected by questionnaires, the manuscript obtains dominant factors for
customer demand, competitive strategy and manufacturing system functional
objectives respectively. By these factors, it tests its three hypotheses with
the data from northeast of China and draws some conclusions.
Findings: The results show that customer demand have a significant
positive effect on competitive strategy; competitive strategy have positive
influence on manufacturing system functional objectives; customer demand affect
the functional objectives, by competitive strategy.
Research limitations/implications: In this research, competitive strategy
and manufacturing system functional objectives are influenced by customer
demand. The conclusion of the research can provide theoretical guidance for
Chinese enterprises which carry out manufacturing system functional objectives.
Originality/value: In this research, a new measure questionnaire of
competition strategy, customer satisfaction and operating system function goal
was used, analyzed the influence factors of time, quality, cost, efficiency,
service and environment, on the operation of the system. The study shows that
the effect of competition strategy and customer demand has a direct impact on
the operating system functions, customer demand through competitive strategy of
indirect effects operating system functions.
Keywords: customer demand;
competitive strategy; operational performance; functional objectives; decision
Author: Wei Xu, Qingshan
Zhang, Jun Ma
Journal Code: jptindustrigg130092
