The decision optimization of product development by considering the customer demand saturation
Abstract: The purpose of this
paper is to analyze the impacts of over meeting customer demands on the product
development process, which is on the basis of the quantitative model of
customer demands, development cost and time. Then propose the corresponding
product development optimization decision.
Design/methodology/approach: First of all, investigate to obtain the
customer demand information, and then quantify customer demands weights by
using variation coefficient method. Secondly, analyses the relationship between
customer demands and product development time and cost based on the quality
function deployment and establish corresponding mathematical model. On this
basis, put forward the concept of customer demand saturation and optimization
decision method of product development, and then apply it in the notebook
development process of a company. Finally, when customer demand is saturated,
it also needs to prove the consistency of strengthening satisfies customer
demands and high attention degree customer demands, and the stability of
customer demand saturation under different parameters.
Findings: The development cost and the time will rise sharply when over
meeting the customer demand. On the basis of considering the customer demand
saturation, the relationship between customer demand and development time cost
is quantified and balanced. And also there is basically consistent between the
sequence of meeting customer demands and customer demands survey results.
Originality/value: The paper proposes a model of customer demand
saturation. It proves the correctness and effectiveness on the product
development decision method.
Author: Qing-song Xing, Cheng
Pan, Xue-dong Liang
Journal Code: jptindustrigg150057
