Strategic alliance in technological development and innovation: Performance evaluation of co-creation between companies and their supply chain
Abstract: The Brazilian oil
and gas market presents a perspective of growth in the next decades.
Considering this scenario, the increasing number of participants in this supply
chain is foreseen to supply the demand of goods and services, especially in the
technological development area. The paper intends to evaluate the collaborative
development capacity and respective measurements of performance on these
partnerships established between customer and suppliers, through qualitative
research with a sample of Brazilian oil and gas market representative.
Design/methodology/approach: This paper intends to verify if the
co-creation performance is measured after an implementation, specific in a
restricted industry. The methodology consists in a bibliographical research to
support the study, and it also had a questionnaire sent to Brazilian companies
that take part of the oil and natural gas industry supply chain, to analyze if
the results of co-creation activities are measured by this group of companies,
to verify its attractiveness to develop the co-creation usage or change the
type of partnership with the market.
Findings and Originality/value: The misunderstanding of co-creation and
technical partnership was noticed. The usage of teams working together from two
or more organizations cannot be considered as a co-creation, because the
relationship and obligations are different between these two ways of workgroup.
But the companies of oil and gas industry, when questioned, were able to
distinguish it, avoiding risks of incorrect results motivated by wrong
interpretation of the paper content.
Research limitations/implications: As related in the paper, eight
companies were invited to take part on the questionnaire about co-creation, but
only 50% answered it. The research should have a better result of this subject
if it had been developed with more answers of Brazilian oil and gas industry
companies.
Originality/value: Even this kind of partnership is used in oil and
natural gas industrial segment, the measurement isn´t correct used. The value
of this paper is to show that companies that are using co-creation could detect
the best opportunities to apply it, due to the attractiveness that each
situation can generate.
Author: Luiz Otavio Monteiro,
Jose Rodrigues Faria Filho, Leandro Barreto, Alessandro Correa, Alberto Argolo,
Jose Marcio Gramacho
Journal Code: jptindustrigg130036
