Green IT empowerment, social capital, creativity and innovation: A case study of creative city, Bantul, Yogyakarta, Indonesia
Abstract: This study aims at
analyzing the role of empowerment of Green IT in SMEs and social capital of the
creativity and innovation of creative SMEs in Bantul, Yogyakarta, Indonesia.
Design/methodology/approach: A statistical technique used in the present
study was Partial Least Square. The primary data of the present research were
obtained from questionnaires and interviews with some respondents. While
secondary data were gained through the records and publications of related
instancies.
Findings: The research concluded that the empowerment of Green IT provides
a significant role in creativity and innovation as well as social capital, and
at the same time it also supplies a significant role in innovation.
Research limitations/implications:. This study is proposed to fill the
research gap and at the same time to emphasize the importance of the creative
empowerment of SMEs in Indonesia in adopting Green IT and that they are not
only ready to make use of Green IT. Green IT empowerment and social capital in
the creative SMEs play an important function ingenerating of creativity and
innovation in the Yogyakarta’s creative SMEs. Creative industries which
capitalize creative ideas and skills are expected to positively contribute to
support the national economy.
Practical implications: Creative SMEs grow and develop rapidly here and
form clusters of creative industries in accordance with the resources of each
cluster.
Originality/value: This paper is a first attempt to overlook the
significant role of green IT empowerment in SMEs’ rapid development in
Yogyakarta, a growing province in economic sector in Indonesia. The result of
the study is expected to lead other similar research which in the future will
craft out the role of economic development and the use of environmental
friendly material of production.
Author: Muafi
Journal Code: jptindustrigg150044
