Development assessment of leisure agriculture in Henan province of China based on SWOT-AHP method
Abstract: The development of
leisure agriculture is an important means of agricultural industry structure
adjustment of Henan province, China, to realize the transition from traditional
agriculture to modern agriculture.
Design/methodology/approach: The SWOT (Strength, Weakness, Opportunity,
Threat) analysis of Henan leisure agriculture will contribute to the
sustainable development of Henan leisure agriculture. The strength, weakness,
opportunity and threat of developing leisure agriculture in Henan province were
systematically analyzed using SWOT method in our study. The aspects including
location, resources, traffic, population, economy, urbanization,
industrialization, market, policy, capital, product, technology, management,
marketing and environment were involved. The strength, weakness, opportunity
and threat were quantified in this study using AHP (Analytic Hierarchy Process)
method.
Findings and Originality/value: The result showed that the total strength
and total opportunity of Henan leisure agriculture are much greater than that
of total weakness and total threat, which suggests that the opportunities
outweigh threats, and advantage outweigh disadvantage. The growth-oriented
strategy combining the external opportunities and its own advantages shall be
employed in development of Henan leisure agriculture as indicated by the
strategy strength coefficient in strategy quadrangle we have constructed. The
barriers to the development need to be overcome while strengthening competitive
advantages.
Originality/value: New ideas for working out the developmental strategy
for Henan leisure agriculture is provided by SWOT-AHP method.
Author: Yichuan Zhang, Lei
Feng
Journal Code: jptindustrigg130080
