MODEL TARIKAN PERGERAKAN TRANSPORTASI PADA KOMPLEKS LIPPO PLAZA, FLOBAMORA MALL DAN HYPERMART BUNDARAN PU KOTA KUPANG
Abstract: Shopping center as
one of land use, have a high enough intensity to attract people. The big
attraction depends on many variables that influence it. Therefore this study
aims to model the trip attraction and accumulation model vehicles parking on
three shopping center in Kupang City are Lippo Plaza, Flobamora Mall and
Hypermart Bundaran PU. Modelling done by using multiple linear regression
analysis and multinomial logistic regression analysis. The result of the
analysis in this study is obtained by modelling Y1 = 715,522 + 5,963 X3 + 0,056
X5, Y2 = 417,134 + 2,350 X3 + 0,020 X6, Y3 = 66,357 + 0,792 X3 + 0,023 X5and Y4
= 28,147 + 0,296 X3 + 0,006 X6, with Y1 is trip attraction two wheeled
vehicles, Y2 is trip attraction four wheeled vehicles, Y3 is the accumulation
of two wheeler parking, Y4 is the accumulation of four wheeler parking, the X3
is the number of tenants, X5 is a parking area for motorcycles and X6 is a four
wheel vehicle parking area.Factors that influence the occurrence of trip
attraction is earning the visitors a shopping center and factors elections
comparison shopping center is a range of product, product quality, product
availability, product pricing and parking facilities located at the shopping
center.
Keywords: model regresi
berganda; model multinomial logit; tarikan pergerakan; pusat perbelanjaan;
Multiple regression model; multinominal logit models; trip attraction; the
shopping center
Penulis: John H. Frans, Sudiyo
Utomo, Annisa E. Normandiri
Kode Jurnal: jptsipildd160292
