MODEL OPTIMASI LINIER DETERIORATION OF DETERMINISTIC DEMAND DENGAN STRATEGI PEMASARAN DUA VERSI PRODUK
Abstract: There is a condition
where is the price of a product is not appropriate with consumen desirability
because the quality of product is incompatible or market segment is not quite
fit with the quality of the product due to competition with another trademark
that will impact on demand. In this undergraduated thesis investigate about
Linier Deterioration of Deterministic Demand optimization model with two versions of the product marketing strategy
which is a model to solve determination price problem and optimal quantity of
deluxe products and regular products. An example of problem taken from one food
product satu green beans “Bu Ati” use to describe the mechanism of model in
determining the optimal policy and appropriate.
Penulis: Wahyu Condro Kurniawan
MS
Kode Jurnal: jpmatematikadd160308
