GAMBARAN KEPERCAYAAN KONSUMEN DALAM BERBELANJA ONLINE DI FJB KASKUS
Abstract: As one of the sites
used for marketing products, FJB Kaskus cannot be separated from the scams that
a common in e-commerce business. Nevertheless, the velocity of money in FJB
Kaskus has reached 100 billion dollars each month in which the figure has even
beat omzet of Amazon.com for sale to the Regional Indonesian (Hartanto, 2009).
This shows the importance of trust as a major factor that must be built in
order to be able to attract consumers to buying. Trust not just be recognized
by the other party or e-tailers due to the trust must be created from scratch
and can be proven (Rofiq, 2007). Trust cannot be easily recognized by other
party or e-tailers because trust must be created from beginning and can be
proven (Rofiq, 2007).
This research was aimed to determine the overview of consumer trust in
online shopping at FJB Kaskus. This research used qualitative methods and
phenomenology design. Data were collected by using interview and observation
technique with 5 respondents with experience in online shopping repeatedly at
FJB Kaskus.
The result of this research shows that consumer trust can be described
using trusting belief and trusting intention. Besides that, website information
and seller information may affect consumer trust in online shopping at FJB
Kaskus.
Penulis: Putu Beny Sutrisna,
Dewi Puri Astiti
Kode Jurnal: jppiodd150080
