VISUALISASI IKLAN MEDIA CETAK KPK SEJAK MASA BERDIRI HINGGA ‘SERANGAN KORUPTOR’
ABSTRACT: Corruption is every
nation’s problem in all over the world, including Indonesia. Classified as an
extraordinary crime, Komisi Pemberantasan Korupsi (KPK) were established to
eradicate it. In order to implement its tasks, it campaignes in several kind of
media including printed advertisement. At first of its establishment, KPK was
ambitiously active to prevent and crack corruption to whole com- munity level
including the state officials. However, when KPK was criminalized, and lizard
against alligator, public opinions stated that it was a counter attack from the
corruptors. This condition has affected its printed advertisement, which was
designed and produced by itself. The research shows that its visualization has
been changed, from its first editions up to the corruptor’s attack phase. The
changes included message, color, illustration and typhography.
Penulis: Hendy Yuliansyah
Kode Jurnal: jpantropologidd120042
