TRANSFORMATION OF TRADITION OF BARONG NGELAWANG IN TOURISM AREA OF UBUD, GIANYAR, BALI
ABSTRACT: Globalization
carries new values and touches all aspects of life, one of which is the tradition of barong ngelawang. This
present study is intended to discuss the pattern of transformation, ideology
and meaning of the tradition of barong ngelawang in the tourism area of Ubud,
Gianyar, Bali. The study views the tradition of barong ngelawang as a text of
which the context, why and how it is performed should be understood. The theory
of social practice, the theory of ideology, and the theory of semiotics were
used to analyze the data.
The descriptive and interpretative method was employed. The result of the
study shows that the tradition of barong ngelawang in Ubud was transformed from
being a scared performance into a secular performance, and from a secular
performance into a sacred performance. The transformation also took place in
the space dimension. The ideologies which led to the activity of barong
ngelawang were the religious ideology
and solidarity ideology. The secular activity of barong ngelawang was dominated
by the ideology of creativity and the economic ideology. From the ideological
context, the meanings which could be revealed from the activity of barong
ngelawang were the religious meaning and artistic meaning. From the
superstructure context, the meanings that could be revealed were the social
stratification meaning, the job description meaning, and the educational
meaning. From the infrastructure context, the meaning which could be revealed
was the economic meaning.
Author: I Nyoman Sukerna, Anak
Agung Bagus Wirawan, Anak Agung Ngurah Anom Kumbara, Pande Made Sukerta
Kode Jurnal: jpantropologigg160004
